How App Store Optimization Influence Organic Downloads to Your App

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There are millions of apps in the app store each striving to provide the best service to the consumers and trying to rank higher. This has developed a competition where hundreds of similar apps compete with each other to rank top in the search results. With over millions of apps out there it is highly difficult for your rookie app to shine in the app stores. Both the iOS app store and Google app store are really competitive, so if you want to be successful you need to invest your time, effort and money not only in the development of a top-notch app but in marketing as well.

If you are familiar with SEO, App Store Optimization won’t be a totally new story for you. Application store Optimization helps your app get all the more free hunt traffic app store optimisation agency .

Let us see what are the factors that you should consider to get the best out of ASO:

Keyword Research

This is the main factor of ASO, Keywords are similar to a lot of words that uses use in the search field when they are hunting for an app in the app store. You must find a potential keyword to help your users find your app. It is essential to pick the right keyword by making various research and experiment on your application.

Think that you are a client and what is the most significant keyword that suits your app. The keyword should be relevant to the main feature of your app. Normally keywords are progressively compelling in the app title and description, so it is important to concentrate on these areas first. Picking a keyword is easy for some applications, however now and again you should be increasingly inventive and keen in order to find the right keywords for your app.

Focus On Visual Factors of Your App

When you have a well-optimized keyword and the user has somehow landed on your app, the keyword has done its part. So the next part is up to how your app sells itself. App icon, screenshots, and preview videos come under visual factors that play an important role in attracting users to your app, they have a huge sales potential. The more competitive your field is the more important your app visuals are and those are:

  • Creative App Icon: Your app icon is the first thing visitors see, this is why you need to put a lot of efforts into building a creative icon. It is not important that the icon should relate your app functions, it is only used for branding and attracting a visitor among all the other apps in the app stores. You must make sure to use the same icon everywhere and do not change it often. This consistency helps you big time in building brand recognition and best app store optimization .
  • Screenshots: The screenshots demonstrate the inside of your app. It shows what users can expect to see when they download your app. It basically acts as an ad banner of your app in the app store As indicated by ongoing research, 60% of visitors won’t swipe past the initial two screenshots. So it is extremely important to make the most of those two screenshots. Make sure to put the best highlights of your app in the initial two screenshots.
  • Videos: It is more like an ad in the app store page of your app. App stores recommend adding a short video in your app listing exhibiting different functionalities of your app. Make an eye-catching video to drive installs to your app.
  • Reviews and Rating: Reviews and ratings are the most vital factors that help your app to have a better ranking in the app store listing. ASO works in various ways to improve those metrics that help your app rank higher in the search results

There are millions of apps and all of them racing towards the app stores, it is very difficult to get more influx of users to your app if your app is not popular. This is where app store optimization steps in and helps to lift your app. You can use several optimization services from the best ASO agency, they provide you with effective optimization tools and strategies which will help in improving your app ranking. Finding the best ASO agency is not so difficult, but finding the right one is.