A Successful App User Acquisition Strategy
With the rapid development of technology, we see almost every business turning digital. We have basic needs delivered at our doorstep. From groceries to furniture. We have hundreds of apps to deliver groceries and furniture, and a hundred more promised to come out. With the advancement of technology, we see knowledge spreading like wildfire and now almost anyone can create an app. The Internet has all you need to know, learn and create. Because of such improvement in technology like buy android app reviews we see a lot of apps standing one their toes to get in app stores.
Every developer creates an app wishing he’d get a huge number of downloads as possible. The functions of the app alone can’t get fruitful results to the developer. There must be proper app marketing and a lot of efforts must be put into maintaining the position amidst the rising competition. This is a very vital task for every developer has to go through once his/her app is live. This is where the importance of user acquisition come in to picture.
Based on a few research and studies on mobile apps, we have a successful user acquisition strategy. This will boost the number of audience to the app and thereby increasing the number of downloads. Let us know how it works.
On what grounds is User Acquisition measured?
The importance of user acquisition is, it will help you assess the success rate of the mobile app marketing campaign. The most vital stats that are to be kept on track is a number of installs and the rate of installs. With all this data, it is easy to get some insight into how useful your app is to the users.
Some metrics that involve cost are:
CPI (Cost Per Install): This is where the charges are applied to advertisers when a user installs the app.
CPA (Cost Per Acquisition): It is an online advertising pricing model, where the advertisers pay for a specified acquisition of users.
ROI (Return On Investment): These are the revenue collected from the in-app purchases made by the users when they perform activities in the app.
CAC (Customer Acquisition Cost): It is achieved by dividing the cost of acquiring customers by the total customers.
Ways of achieving Acquisition
Acquiring through Organic marketing: There is one such method that has proved to be an inexpensive method of engaging prospective users in order to increase downloads i.e, App store optimization.
App Store Optimization: ASO, it works in setting up an app to make it rank higher and shine over all the other apps in the app store rankings. This way, your app is visible, crystal clear to the users whenever they make a search in the Google app store. There are two ways ASO can be achieved.
Search Optimization: It involves mobile app marketing tricks that help your app to rank top of the app store ranking algorithm. When you get paid app reviews for your app, you have to consider one of the essential factors in search optimization i.e, to make use of the right keyword. Using keywords in strategic places like app name, app titles, and app description helps to pull your app to the top when users search for a certain set of words. This must be given utmost care as this will affect the app store ranking and thereby affecting the number of downloads.
Appeal optimization: This plays an important role as it involves features that makes your app appealing to users. These include visual factors of an app such as app icons and screenshots. It also involves the value of your app to the users. You have to localize your app to make it user-friendly. This helps apps provide users with a chance to use them with a language they are familiar with. Such apps are more popular than those that are not localized.
Acquiring users through paid marketing:
Advertising: You can boost the number of downloads by paying ad companies to display your app in certain places where more number audience can be obtained such as Youtube, Facebook, etc. Online Ad networks connect marketers to prospective customers.
The success rate of your app is proportional to the method of app marketing strategies you use. Either you get paid app reviews for your app or pay for advertising, you must be smart enough to choose the right one so that it won’t affect the standards of your app.